Write Like the Masters

Command attention with short, declarative sentences. No corporate jargon. High emotional intensity.

The six-pager philosophy. Working backwards from the customer. Data woven into compelling stories.

Labeling emotions, mirroring, no-oriented questions. Psychology-driven communication.

Be remarkable or be invisible. Short, punchy insights. Ideas that spread. Permission marketing.

One idea per sentence. Show, don't tell. The Iceberg Theory—90% below the surface.

Poetic rhythm. Sparse punctuation. Framing as destiny, not opinion. Unforgettable.

Lead with commercial insight. Challenge assumptions. Create constructive tension.

Quantify everything. Build business cases. Make the ROI so obvious that price becomes irrelevant.

Build trust through credibility, reliability, and low self-orientation. Long-term over short-term.

Go beyond surface symptoms. Uncover root causes, business impact, and personal stakes.

Metrics, Economic Buyer, Decision Criteria, Decision Process, Champion, Competition.

Lead with questions, not pitches. Guide prospects to discover insights themselves.