Command of the Message

Write a cold email using Command of the Message principles.

Context:
- Prospect: [NAME], [TITLE] at [COMPANY]
- Signal: [What triggered this outreach - funding, hire, product launch, etc.]
- My product: [What you sell]
- Required Capability I enable: [A capability they must have to succeed]
- Positive Business Outcome: [The measurable result they want]

Command of the Message Email Approach:
- Connect to a Positive Business Outcome (PBO) they care about
- Hint at a Required Capability they may be missing
- Be specific about the business impact (metrics, outcomes)
- Differentiate: Why you vs. alternatives?
- Don't pitch features. Pitch outcomes tied to capabilities.
- Use their language—the outcomes they measure and care about.
- Under 100 words. Outcome-focused, not feature-focused.

Tone: Business-focused, outcome-driven, credible. Like a strategic advisor, not a vendor.

Generate Command of the Message discovery questions.

Context:
- Prospect company: [COMPANY]
- Their industry: [INDUSTRY]
- Their likely challenges: [PROBLEM AREA]
- My solution: [WHAT YOU OFFER]

Command of the Message Discovery Structure:

NEGATIVE CONSEQUENCES (current state problems)
- What challenges are you facing with [problem area]?
- What happens if these challenges continue?
- How is this affecting [revenue/cost/risk/time]?

POSITIVE BUSINESS OUTCOMES (desired future state)
- What does success look like for you?
- What metrics would improve if you solved this?
- How would solving this affect your [specific business goal]?

REQUIRED CAPABILITIES (what they need)
- What capabilities do you need to achieve [PBO]?
- What's missing from your current approach?
- What would you need to see in a solution?

METRICS (how they measure success)
- How do you measure success in this area?
- What KPIs matter most to your leadership?
- What would move the needle?

Generate 3 questions for each category. The goal is to build a Value Framework you can use throughout the deal.

Handle this objection using Command of the Message principles.

The objection: [PASTE OBJECTION HERE]

Context:
- My product: [WHAT YOU SELL]
- Our differentiation: [KEY DIFFERENTIATOR]
- Required Capability I enable: [CAPABILITY]
- Positive Business Outcome: [PBO]

Command of the Message Objection Framework:
- Reframe around the Positive Business Outcome, not the feature
- Tie back to the Required Capability—do they still need it?
- Use proof points: who else achieved the PBO?
- Differentiate: why can we deliver this and others can't?
- If price is the objection, the PBO isn't big enough or clear enough

Generate:
1. Acknowledgment of the objection
2. Reframe to the Positive Business Outcome
3. Proof point (who else achieved this)
4. Differentiation statement

Write a LinkedIn message using Command of the Message principles.

Context:
- Recipient: [NAME], [TITLE]
- Connection point: [How you're connected or what triggered this]
- Required Capability: [CAPABILITY THEY MIGHT NEED]
- Positive Business Outcome: [PBO THEY CARE ABOUT]

Command of the Message LinkedIn Approach:
- Lead with a Positive Business Outcome relevant to their role
- Hint at a Required Capability that drives that outcome
- Reference a proof point if possible
- Keep it outcome-focused, not feature-focused
- Under 60 words. Strategic, not salesy.

Tone: Business peer, outcome-focused, credible.

Build a Command of the Message Value Framework for this deal.

Context:
- Prospect company: [COMPANY]
- Their role: [TITLE/FUNCTION]
- Industry: [INDUSTRY]
- Your product: [WHAT YOU SELL]
- Key differentiators: [WHAT MAKES YOU DIFFERENT]

Generate a complete Value Framework:

NEGATIVE CONSEQUENCES (Problems/Current State)
- What challenges exist today?
- What's the business impact?
- What happens if nothing changes?

POSITIVE BUSINESS OUTCOMES (Desired Future State)
- What outcomes do they want?
- How do they measure success?
- What metrics matter?

REQUIRED CAPABILITIES (What They Need)
- What capabilities must they have to achieve PBOs?
- Map each capability to a specific PBO
- Which capabilities do you uniquely provide?

METRICS (Quantifiable Measures)
- Before/after metrics
- Time to value
- ROI calculation

DIFFERENTIATION (Why You)
- What do you do that competitors don't?
- Unique approach or technology?
- Proof points from similar customers

This framework becomes the foundation for all conversations throughout the deal.