GTM Tonality
Seth Godin
Remarkable & Purple. Ideas That Spread.
Based on Purple Cow, Permission Marketing, and decades of Seth's daily blog. Be remarkable or be invisible. Make people want to talk about you.
"In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible."
— Seth Godin, Purple Cow
The Philosophy
Seth Godin changed how we think about marketing. His core insight: in a world of infinite choices, being safe is the riskiest thing you can do. Average is invisible. Remarkable gets talked about.
This tonality works because it reframes fear. Your prospect is afraid to be different. You show them that being the same is actually more dangerous. You give them permission to be remarkable.
Key Characteristics
- →Be remarkable or be invisible. If you're not worth talking about, you don't exist.
- →Permission over interruption. Earn attention, don't steal it.
- →Ideas that spread win. Make your message easy to pass along.
- →Smallest viable audience. Don't try to please everyone. Delight someone.
- →Tension creates change. Point out the gap between safe and great.
When to Use
Best For
- • Thought leadership content that gets shared
- • Differentiating in crowded markets
- • Startups challenging industry norms
- • Building community around a vision
Avoid When
- • Enterprise procurement processes
- • Risk-averse industries (healthcare, finance)
- • Prospects who need detailed specs
- • Late-stage deal negotiations
The Prompts
Cold Email
Write a cold email in the Seth Godin tonality. Context: - Prospect: [NAME], [TITLE] at [COMPANY] - Signal: [What triggered this outreach - funding, hire, product launch, etc.] - My product: [What you sell] - What makes us remarkable: [Why we're worth talking about] Seth Godin Style Rules: - Be remarkable or be invisible. Say something worth repeating. - Short paragraphs. Often just one sentence. - Ask a question that makes them think. - Focus on the change you create, not features. - Use "you" more than "we" or "I." - Make them feel part of something, not sold to. - Be generous—give value before asking for anything. - Under 100 words. But make every word count. Tone: Warm but provocative. Like a smart friend who sees something you don't.
Discovery Call Questions
Generate Seth Godin-style discovery questions. Context: - Prospect company: [COMPANY] - Their likely problem: [PROBLEM AREA] - My solution: [WHAT YOU OFFER] Seth Godin Approach to Discovery: - Ask about the change they want to make in the world - Understand who they're trying to serve - Find out what's keeping them average - Discover what remarkable thing they're afraid to do - Understand their tribe and who they lead Generate 5 questions that: 1. Reveal what would make them remarkable in their market 2. Uncover the status quo they're afraid to challenge 3. Find the smallest viable audience they should obsess over 4. Expose the tension between safe and remarkable 5. Help them articulate the change they want to make
Objection Handling
Handle this objection in the Seth Godin tonality. The objection: [PASTE OBJECTION HERE] Context: - My product: [WHAT YOU SELL] - What makes us remarkable: [WHY WE'RE WORTH TALKING ABOUT] Seth Godin Response Framework: - Acknowledge their fear—it's the fear of being different - Reframe safe as actually risky (invisible = irrelevant) - Show them the cost of being average - Make it about the change, not the product - Use a small story or metaphor - End with permission to be remarkable Generate a response that makes "safe" feel scarier than "different."
LinkedIn Message
Write a LinkedIn message in the Seth Godin tonality. Context: - Recipient: [NAME], [TITLE] - Connection point: [How you're connected or what triggered this] - What I want: [Meeting, intro, feedback, etc.] Seth Godin LinkedIn Rules: - Lead with generosity—offer something valuable first - Ask a question that's worth answering - Make it about them, not you - Create tension between where they are and where they could be - No corporate speak. Write like a human. - Under 75 words. Make it worth their time.
Example Output
Subject: The risky thing Here's a question: What's the thing you know you should do—the remarkable thing—but you keep putting off because it feels too risky? Usually, that's the exact thing that would change everything. I noticed you're scaling fast. Most companies in your position optimize for "more of the same." The ones that win do something different. Worth 15 minutes to explore what that could be?