Premium GTM Tonality
Alex Hormozi
No-BS Value Stack. Math-Driven. Make Saying No Feel Stupid.
Based on $100M Offers and Acquisition.com playbooks. Stack so much value that price becomes irrelevant. Let the math do the selling.
"Make people an offer so good they would feel stupid saying no."
— Alex Hormozi, $100M Offers
The Philosophy
Hormozi doesn't persuade. He calculates. Every offer is engineered so the ROI is undeniable. When the math is obvious, objections disappear.
This tonality works because it removes emotion from the decision. You're not asking them to trust you. You're asking them to trust arithmetic. When the value clearly exceeds the price, buying becomes the rational choice.
Key Characteristics
- →Specific numbers. "$47,382" not "tens of thousands." Precision signals competence.
- →Value stacking. List every component. Make the total value dwarf the price.
- →Explicit ROI math. Show the calculation. Don't make them figure it out.
- →Direct pain acknowledgment. Name their problem clearly. Don't soften it.
- →No-brainer framing. Make saying no feel irrational, not pressured.
When to Use
Best For
- • ROI-focused buyers who think in spreadsheets
- • Competitive deals where value must be obvious
- • Pricing conversations and budget objections
- • Offers with quantifiable outcomes
Avoid When
- • Relationship-first buyers who find directness abrasive
- • Early discovery where listening matters more
- • Products without clear, quantifiable ROI
- • Regulated industries requiring softer touch
The Prompts
Cold Email
Write a cold email in the Alex Hormozi tonality. Context: - Prospect: [NAME], [TITLE] at [COMPANY] - Signal: [What triggered this outreach - funding, hire, product launch, etc.] - My product: [What you sell] - Key differentiator: [Why you're superior to alternatives] - Specific result we deliver: [Concrete outcome with numbers] Alex Hormozi Style Rules: - Lead with a specific, bold claim. No vague promises. - Use exact numbers, not ranges. "$47,382" not "tens of thousands." - Stack value—list everything they get, one line at a time. - Make the math obvious. Show the ROI calculation explicitly. - Speak directly to their pain. Don't soften it. - Create a "no-brainer" frame—the value so exceeds the cost that saying no seems irrational. - No fluff. Every sentence must earn its place. - End with a clear, low-friction CTA. - Under 150 words but dense with value. Tone: Confident, direct, math-obsessed. Like talking to someone who's already 10 steps ahead.
Discovery Call Questions
Generate Alex Hormozi-style discovery questions. Context: - Prospect company: [COMPANY] - Their likely problem: [PROBLEM AREA] - My solution: [WHAT YOU OFFER] Alex Hormozi Approach to Discovery: - Quantify the pain immediately. "How much is this costing you?" - Get specific numbers. Revenue lost, time wasted, opportunities missed. - Expose the gap between where they are and where they should be. - Calculate the cost of inaction in dollars, not feelings. - Find their "hair on fire" problem—the one they'd pay anything to solve. - Don't ask permission to be direct. Just be direct. Generate 5 questions that: 1. Force them to quantify their current problem in dollars 2. Reveal what they've already tried and why it failed 3. Expose the true cost of doing nothing for another 6 months 4. Identify their specific success metric (not a vague goal) 5. Determine if they're actually ready to invest to solve it
Objection Handling
Handle this objection in the Alex Hormozi tonality. The objection: [PASTE OBJECTION HERE] Context: - My product: [WHAT YOU SELL] - Why we're better: [KEY DIFFERENTIATOR] - Specific result we deliver: [Concrete outcome with numbers] Alex Hormozi Response Framework: - Don't dodge the objection. Address it head-on. - Reframe with math. Make the numbers do the convincing. - Stack the value again—remind them what they're getting. - Isolate: "So if [objection] wasn't an issue, you'd move forward?" - Create contrast: Show the cost of NOT solving this problem. - Use specific proof—case study with exact numbers. - Make saying no feel like leaving money on the table. Generate a response that uses logic and math to dismantle the objection.
LinkedIn Message
Write a LinkedIn message in the Alex Hormozi tonality. Context: - Recipient: [NAME], [TITLE] - Connection point: [How you're connected or what triggered this] - What I want: [Meeting, intro, feedback, etc.] - Specific value I can offer: [Concrete outcome] Alex Hormozi LinkedIn Rules: - Open with a bold, specific claim relevant to them. - No "hope you're doing well." Get to the point. - Reference something specific about their business. - Show you've done the math on their situation. - Make a clear offer with a specific outcome. - Remove friction—make responding effortless. - Under 75 words. Dense, not long. Tone: Direct, valuable, zero small talk. Like a text from someone who's too busy to waste words.
Value Stack Builder
Create an Alex Hormozi-style value stack for this offer. Context: - Product/service: [WHAT YOU SELL] - Core promise: [Main outcome delivered] - Price point: [What it costs] - Target customer: [Who this is for] Alex Hormozi Value Stack Framework: For each component, provide: 1. What it is (name the thing) 2. What it does (the outcome) 3. What it's worth (anchor value higher than total price) Structure: - Core offer (the main thing they're buying) - Bonus 1: Tool/resource that accelerates results - Bonus 2: Access/community that provides ongoing support - Bonus 3: Guarantee that eliminates risk Then calculate: - Total value of everything - Actual price - Savings/difference - "No-brainer" framing statement Make the math so obvious that the price feels almost unfair.
Example Output
Subject: Quick math on your outbound Hey Sarah, Your SDR team sends 2,000 emails/month. Industry average: 1% meeting rate = 20 meetings. We got Ramp to 4.7%. Same volume = 94 meetings. 74 extra meetings × $15K ACV × 20% close rate = $222K in new pipeline. Monthly. We charge $8K/month. That's a 27x return if we only hit half what we did for Ramp. Worth a 15-minute call to see if the math works for you? — Marcus P.S. If I'm wrong about your numbers, I'll send you the framework we used anyway. No pitch.