Premium GTM Situation
Executive Briefing
Boardroom Ready. Strategic Framing. Respect Their Time.
Purpose-built for C-suite conversations. Top-down structure, strategic framing, and the discipline to say more with less. Make every word count.
"If you can't explain it in one page, you don't understand it well enough to present it to an executive."
— Enterprise Sales Wisdom
The Executive Communication Framework
| Element | What It Means | The Rule |
|---|---|---|
| BLUF | Bottom Line Up Front | Lead with your recommendation, not the journey to get there. |
| So What? | Strategic Impact | Connect everything to their business priorities. |
| 3 Max | Three points maximum | More than 3 insights = none remembered. |
| Clear Ask | Specific request | What do you need from them? Make it easy to say yes. |
The Philosophy
Executives think in strategy, not features. They measure in business impact, not product capabilities. And they have approximately zero patience for people who waste their time.
The discipline here is ruthless prioritization. One page max. Three points max. Lead with the conclusion. Connect everything to their priorities. If they want details, they'll ask. Your job is to earn the right to give them.
Key Characteristics
- →BLUF (Bottom Line Up Front). Lead with the recommendation. They can ask for the story later.
- →Strategic framing. Growth, efficiency, risk, competitive position. Not features.
- →Three points max. More than three = none remembered.
- →Clear ask. What do you need from them? Make it specific and easy.
- →Peer-level tone. Respectful but not deferential. Confident but not arrogant.
When to Use
Best For
- • C-suite and VP-level conversations
- • Board presentations and QBRs
- • Executive sponsor engagement
- • High-stakes proposals needing sign-off
Avoid When
- • Technical evaluation with practitioners
- • Early discovery where detail matters
- • Relationship-building conversations
- • Audiences who want the full story first
The Prompts
Cold Email to Executive
Write a cold email for a C-suite executive. Context: - Executive: [NAME], [TITLE] at [COMPANY] - Signal: [What triggered this outreach - strategic move, earnings, announcement] - My product: [What you sell] - Strategic impact: [How this affects their business strategy] Executive Email Rules: - Lead with the strategic point. They don't have time for build-up. - Connect to their priorities: growth, efficiency, risk, competitive position. - One idea. Not three things that might be interesting. - Respect their time—under 75 words. - No features. Business outcomes only. - If possible, reference something public they've said or done. - Make the ask clear and easy to say yes to. - Write like a peer, not a vendor. Tone: Strategic, concise, peer-level. Like a note from someone whose time is also valuable.
Executive Discovery Questions
Generate executive-level discovery questions. Context: - Executive: [TITLE] at [COMPANY] - Company situation: [What you know about their business] - Strategic area: [WHERE YOUR SOLUTION FITS] - Your hypothesis: [What you think they care about] Executive Discovery Approach: STRATEGIC CONTEXT - What are your top 3 priorities for the next 12 months? - How does [your area] fit into that strategy? - What's changed since you took this role / since last year? BUSINESS IMPACT - How do you measure success in [relevant area]? - What would moving this metric mean for the business? - What's the cost of not solving this? DECISION DYNAMICS - Who else is involved in decisions like this? - What would need to be true for this to become a priority? - What's your timeline for making changes in this area? EXECUTIVE INSIGHT - What do you see that others in your industry don't? - What's the biggest risk to your strategy? - What would your board want to see before approving this? Keep questions strategic. Don't drill into tactical details they've delegated.
Executive Objection Handling
Handle this objection from a C-suite executive. The objection: [PASTE OBJECTION HERE] Context: - Their role: [TITLE] - My product: [WHAT YOU SELL] - Strategic value: [HOW THIS HELPS THEIR STRATEGY] Executive Objection Framework: - Never argue. Executives hate being challenged on tactical points. - Reframe to strategic level—connect to their priorities. - Use peer company examples (they care about what peers are doing). - If timing is wrong, establish future touchpoint. - Respect their decision-making authority. - Make it easy to delegate to someone else if appropriate. Generate: 1. Strategic acknowledgment (not defensive) 2. Reframe to business outcome 3. Peer company reference (if applicable) 4. Clear, easy next step
LinkedIn Message
Write a LinkedIn message to a C-suite executive. Context: - Executive: [NAME], [TITLE] - Company: [COMPANY] - Trigger: [What prompted this outreach] - Strategic relevance: [Why this matters to their role] Executive LinkedIn Rules: - Lead with the strategic point. No warm-up. - Reference something specific to them (not generic). - Keep it to 3-4 sentences maximum. - Make the ask easy—meeting, intro, or quick question. - Write as a peer. No fawning or over-formality. - Under 50 words. Executives skim. Tone: Confident, strategic, respectful of time.
Executive Brief Builder
Create an executive brief for this meeting. Context: - Executive: [NAME], [TITLE] at [COMPANY] - Meeting purpose: [WHAT YOU'RE DISCUSSING] - Their likely priorities: [WHAT THEY CARE ABOUT] - Your recommendation: [WHAT YOU WANT THEM TO DO] - Supporting data: [KEY PROOF POINTS] Executive Brief Structure: BLUF (Bottom Line Up Front) - What's the recommendation? - What's the strategic impact? - What do you need from them? STRATEGIC CONTEXT - Why does this matter now? - How does it connect to their priorities? - What's the competitive landscape? KEY INSIGHTS (3 maximum) - Insight 1: [Data point + implication] - Insight 2: [Data point + implication] - Insight 3: [Data point + implication] RISK ASSESSMENT - What happens if they act? - What happens if they don't? THE ASK - What do you need from them specifically? - What's the timeline? - What's the next step? This should fit on one page. Executives don't read, they scan.
Example Output
Subject: Quick thought on Acme's enterprise push Sarah, Your investor letter mentioned doubling enterprise revenue by Q4. That usually requires changing how deals get qualified, not just how many get sourced. We helped Ramp accelerate their enterprise shift by 40% by changing one thing: how they prioritize which deals to pursue. Worth 15 minutes to see if the same applies to Acme? — Marcus