Competitive Displacement Workflow
5 steps2 prompts
Rip and replace competitors with this systematic approach.
Workflow Steps:
1
Competitive Research
Know your enemy.
Competitor Analysis
Deep dive on a competitor.
competitiveresearchanalysis
Analyze this competitor for sales purposes. COMPETITOR: [COMPETITOR NAME] OUR PRODUCT: [YOUR PRODUCT] Provide: 1. OVERVIEW - What they do - Market position - Pricing model 2. STRENGTHS - What they're good at - Why customers choose them 3. WEAKNESSES - Known issues - Customer complaints - Gaps we can exploit 4. CUSTOMERS THAT SWITCH - Why they leave - Common triggers 5. BATTLE TACTICS - How to position against them - Questions to ask - Landmines to set - What NOT to say
2
Displacement Outreach
Approach competitor customers.
Competitive Displacement Email
Reach out to competitor users.
competitiveoutreachemail
Write an email to someone using [COMPETITOR]. PROSPECT: - Name: [NAME] - Company: [COMPANY] - Using: [COMPETITOR] OUR DIFFERENTIATORS: - [LIST KEY ADVANTAGES] Write an email that: 1. Doesn't bash the competitor 2. Leads with curiosity 3. Introduces a new way of thinking 4. Opens door for conversation