Signal-Based Selling
Turn buying signals into conversations
The best time to reach out is when something's changed. These prompts help you spot signals—funding, hiring, tech changes, leadership moves—and turn them into relevant, timely outreach.
Funding Signals
Companies that just raised money have budget and growth pressure.
Post-Funding Outreach
Reach out after a company raises funding.
Write outreach based on a funding announcement. COMPANY: [COMPANY] FUNDING: [AMOUNT, ROUND, DATE] INVESTORS: [KEY INVESTORS] STATED USE OF FUNDS: [IF KNOWN] PROSPECT: - Name: [NAME] - Role: [ROLE] MY PRODUCT: - What we do: [PRODUCT] - Why funded companies need us: [CONNECTION] Write: 1. TIMING ANGLE - Why now is the right time - Without being opportunistic 2. EMAIL - Reference the news naturally - Connect to their likely priorities - Under 100 words 3. LINKEDIN MESSAGE - Shorter version for connection Don't lead with "Congrats on the funding!" - everyone does that.
Pre-Funding Targeting
Identify and reach companies before they announce.
Help me identify companies likely to raise funding soon. SIGNALS TO LOOK FOR: - Recent executive hires (CFO, VP Finance) - Job postings for financial roles - Board changes - Growth metrics (hiring velocity, product launches) - Competitive funding in their space FOR EACH SIGNAL: 1. What it suggests 2. How to find it 3. How to reference in outreach Also provide: - Questions to ask in discovery about their funding plans - How to position my product for funded growth
Hiring Signals
Hiring patterns reveal priorities, pain points, and budget.
Job Posting Analysis
Turn job postings into sales intel.
Analyze this job posting for sales intelligence. JOB POSTING: [Paste job posting text] COMPANY: [COMPANY] MY PRODUCT: [PRODUCT] Analyze and provide: 1. WHAT THIS TELLS US - Pain points implied - Priorities revealed - Budget indicators - Timeline signals 2. PERSONALIZATION HOOKS - Specific phrases to reference - Skills/tools mentioned 3. OUTREACH ANGLE - How to connect my product to this hire - Message to the hiring manager - Message to the future hire (if posting is old) 4. DISCOVERY QUESTIONS - Questions to ask about this initiative
Team Growth Outreach
Reach out when you see a team growing.
Write outreach based on team growth signals. COMPANY: [COMPANY] GROWTH SIGNAL: [e.g., "Hiring 5 SDRs", "New VP Sales", "Expanding engineering team"] TIMEFRAME: [RECENT/PAST MONTH/etc.] PROSPECT: - Name: [NAME] - Role: [ROLE - ideally the leader of the growing team] MY PRODUCT: - What we do: [PRODUCT] - Why growing teams need us: [CONNECTION] Write: 1. THE INSIGHT - What their growth tells us about their priorities 2. EMAIL - Reference the growth naturally - Connect to scaling challenges - Specific CTA 3. CALL SCRIPT - Opening that references the growth - Questions to ask
Technology Signals
Tech stack changes signal projects, budget, and openness to new tools.
Tech Stack Change Outreach
Reach out when they adopt new technology.
Write outreach based on a technology change. COMPANY: [COMPANY] TECH CHANGE: [e.g., "Switched from Salesforce to HubSpot", "Adopted Snowflake", "Migr...
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Leadership Changes
New leaders bring new priorities and budget.
New Executive Outreach
Reach out to new executives in their first 90 days.
Write outreach to a newly appointed executive. NEW EXECUTIVE: - Name: [NAME] - New role: [ROLE] - Company: [COMPANY] - Start date: [WHEN THEY STARTED...
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Competitive Signals
Competitor activity creates urgency and openness.
Competitor Customer Outreach
Reach out to known users of competitors.
Write outreach to someone using a competitor. PROSPECT: - Name: [NAME] - Company: [COMPANY] - Using: [COMPETITOR] HOW I KNOW: [Job posting, G2 revie...
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Content & Review Signals
What they publish and review reveals priorities.
Content Engagement Outreach
Reach out based on content they've created or engaged with.
Write outreach based on content engagement. CONTENT SIGNAL: [What they posted, shared, or engaged with] Platform: [LinkedIn, blog, podcast, etc.] PR...
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