Founder Sales Playbook
3+ prompts4 workflows
Prompts for founder-led sales. Scale your own sales efforts while building for scale.
In this playbook:
Founder Prospecting
Leverage your founder status in outreach.
Founder Cold Email
Emails that leverage founder credibility.
foundercold emailcredibility
Write a cold email from a founder/CEO. MY COMPANY: - Company: [YOUR COMPANY] - What we do: [PRODUCT] - Stage: [SEED, SERIES A, etc.] - Notable: [INVESTORS, CUSTOMERS, TRACTION] PROSPECT: - Name: [NAME] - Role: [ROLE] - Company: [COMPANY] - Why I'm reaching out: [REASON] LEVERAGE POINTS: - Founder-to-founder (if they're a founder) - Founder-to-exec credibility - Mission/vision alignment - Shared network/background Write 3 variations: 1. Credibility/traction focused 2. Mission/vision focused 3. Problem/solution focused Keep under 100 words each. The "from the founder" angle should feel natural, not forced.
Strategic Account Approach
Approach high-value strategic accounts.
strategicenterprisefounder
Help me approach a strategic account as a founder. TARGET COMPANY: - Company: [COMPANY] - Why strategic: [LOGO, REVENUE, PARTNERSHIP POTENTIAL] - Target contact: [NAME, ROLE] MY COMPANY: - Company: [YOUR COMPANY] - Relevance to them: [WHY THEY'D CARE] - Mutual connections: [IF ANY] APPROACH STRATEGY: - Channels to use: [EMAIL, LINKEDIN, INTRO, EVENT] - Timeline: [URGENCY] Create: 1. MULTI-TOUCH APPROACH - Sequence of touches - Channel strategy 2. VALUE PROPOSITION - Why should a big company work with us - Risk mitigation 3. MEETING REQUEST - What to ask for - How to position 4. EXECUTIVE ENGAGEMENT - How to get to their executives - Founder-to-exec approach 5. FOLLOW-UP PERSISTENCE - How long to try - When to move on
Founder Selling
Close deals leveraging founder authority.
Founder Demo Strategy
Run demos that leverage founder insight.
demofounderstorytelling
Help me structure a founder-led demo. PROSPECT: - Company: [COMPANY] - Attendees: [NAMES AND ROLES] - Their pain: [WHAT THEY WANT TO SOLVE] MY STORY: - Why I started this company: [ORIGIN] - Problem I was solving: [PERSONAL PAIN] - Vision: [WHERE WE'RE GOING] THE PRODUCT: - What it does: [PRODUCT] - Key differentiators: [LIST] Structure a demo that: 1. OPENS WITH STORY - Why I built this - Connection to their problem 2. SHOWS, DON'T TELL - Demo focused on their use case - Not a feature tour 3. INVITES COLLABORATION - Treat them as partners - Get their input on roadmap 4. CLOSES WITH VISION - Where we're going - Why they should join early 5. HANDLES "YOU'RE SMALL" - How to address startup risk - Turn it into an advantage