SaaS & Tech Sales Prompts
Claude prompts optimized for selling software, cloud services, and technology solutions. Navigate technical buyers, product-led motions, and complex procurement cycles.
In this pack:
Technical Buyer Engagement
Prompts for engaging CTOs, VPs of Engineering, and technical decision-makers.
Technical Discovery Questions
Generate discovery questions that resonate with technical buyers without sounding like a salesperson.
You are a solutions consultant helping a sales rep prepare for a discovery call with a technical buyer. CONTEXT: - Prospect's role: [ROLE - e.g., CTO, VP Engineering, Tech Lead] - Company: [COMPANY NAME] - Industry: [THEIR INDUSTRY] - Our product: [YOUR PRODUCT/SERVICE] - Known tech stack: [ANY KNOWN TECHNOLOGIES THEY USE] Generate 10 discovery questions that: 1. Demonstrate technical credibility (not surface-level) 2. Uncover real pain points in their current architecture/workflow 3. Avoid sounding like typical sales qualification questions 4. Lead naturally toward problems our product solves 5. Show genuine curiosity about their technical challenges Format each question with: - The question itself - Why this question matters (what you're trying to learn) - A natural follow-up question based on likely answers
Technical Objection Handler
Handle common technical objections from engineering teams.
You are a solutions engineer helping handle a technical objection. THE OBJECTION: "[PASTE THE TECHNICAL OBJECTION - e.g., 'We could build this ourselves in a few sprints']" CONTEXT: - Our product: [YOUR PRODUCT] - Their company size: [EMPLOYEE COUNT] - Their engineering team size: [IF KNOWN] - Known technical concerns: [ANY CONTEXT] Provide: 1. ACKNOWLEDGE & VALIDATE - Show you understand why this is a reasonable concern - Reference similar situations you've seen 2. REFRAME THE CONVERSATION - Shift from build vs buy to total cost of ownership - Highlight hidden complexity they may not have considered 3. SPECIFIC COUNTER-POINTS - 3-4 concrete technical points - Include specific questions to ask that expose complexity 4. BRIDGE TO VALUE - Connect back to their core business goals - Show how time saved = competitive advantage 5. SUGGESTED RESPONSE - A conversational paragraph you can use verbatim
API/Integration Deep-Dive
Prepare for technical integration discussions.
Help me prepare for a technical integration discussion with a prospect. THEIR ENVIRONMENT: - Primary tech stack: [LANGUAGES/FRAMEWORKS] - Key systems to integrate: [CRM, ERP, DATA WAREHOUSE, etc.] - Authentication: [SSO PROVIDER IF KNOWN] - Compliance requirements: [SOC2, HIPAA, etc.] OUR PRODUCT: - Product: [YOUR PRODUCT] - Integration options: [API, WEBHOOKS, NATIVE INTEGRATIONS, etc.] Generate: 1. INTEGRATION ARCHITECTURE QUESTIONS - 5 questions to understand their integration needs - Questions that show you understand enterprise complexity 2. COMMON INTEGRATION PATTERNS - 3 typical integration approaches for companies like theirs - Pros/cons of each approach 3. POTENTIAL BLOCKERS TO ANTICIPATE - Security/compliance concerns - Data residency questions - Performance/latency requirements 4. PROOF POINTS - Types of similar integrations you should reference - Questions to ask about their timeline and resources
Security Review Preparation
Prepare for security questionnaires and reviews.
Product-Led to Sales-Assisted Handoff
Convert PLG users into enterprise deals.
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SaaS-Specific Outreach
Cold and warm outreach templates for software companies.
Developer-Focused Cold Email
Email that resonates with developers without being cringy.
Write a cold email to a developer or engineering leader that doesn't trigger their "sales email" detector.
PROSPECT:
- Name: [NAME]
- Role: [ROLE]
- Company: [COMPANY]
- What they build: [THEIR PRODUCT/SERVICE]
YOUR PRODUCT:
- What it does: [PRODUCT DESCRIPTION]
- Technical differentiation: [WHAT MAKES IT SPECIAL]
- Relevant pain point: [PROBLEM YOU SOLVE]
CONSTRAINTS:
- No buzzwords (synergy, leverage, revolutionize)
- No fake personalization ("I love your company!")
- No vague claims without specifics
- Keep it under 100 words
- Sound like an engineer, not a marketer
Write 3 versions:
1. Direct problem-focused approach
2. Technical curiosity angle
3. Peer-to-peer (engineer to engineer) tone
For each, include subject line and brief rationale.Freemium to Paid Conversion
Nudge free users toward paid plans.
Write an email to convert a freemium user to a paid plan. USER DATA: - Name: [NAME] - Company: [COMPANY] - Time on free plan: [DURATION] - Usage: [KEY METRICS - features used, frequency, etc.] - Hitting limits: [ANY LIMITS THEY'VE HIT] PAID PLAN BENEFITS: - Key features they'd unlock: [LIST] - Price point: [PRICE] APPROACH: Don't be pushy. Instead: 1. Acknowledge their usage and what they've accomplished 2. Identify a specific unlock that would help them 3. Make the upgrade feel like a natural next step 4. Include a specific, low-friction CTA Write the email in a conversational, helpful tone. Max 150 words.
Competitive Displacement Email
Reach out to users of competing products.
Write a cold email to someone using a competing product. PROSPECT: - Name: [NAME] - Role: [ROLE] - Company: [COMPANY] - Current solution: [COMPETITOR THEY USE] COMPETITIVE INTEL: - Known weaknesses of competitor: [LIST] - Why customers switch: [COMMON REASONS] - Our key differentiators: [LIST] RULES: - Never trash-talk the competitor directly - Lead with curiosity, not assumptions - Focus on outcomes, not features - Acknowledge switching costs Write 2 versions: 1. Problem-aware (they may not know there's a better way) 2. Solution-aware (they're actively evaluating alternatives) Include subject lines and explanation of approach.
Usage-Based Expansion Email
Reach out when usage signals expansion opportunity.
Champion Reactivation
Re-engage a champion who went silent.
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SaaS Sales Cycle Management
Navigate long sales cycles with multiple stakeholders.
Multi-Stakeholder Deal Mapping
Map and navigate complex buying committees.
Help me map and strategize a multi-stakeholder SaaS deal. DEAL CONTEXT: - Company: [COMPANY] - Deal size: [ARR] - Product: [WHAT WE'RE SELLING] - Timeline: [EXPECTED CLOSE] KNOWN STAKEHOLDERS: [List each person with: Name, Role, Attitude (Champion/Neutral/Blocker), Notes] UNKNOWNS: - Who else needs to be involved? - Who controls budget? - Who has veto power? Generate: 1. STAKEHOLDER MAP - Visual representation of influence/authority - Identify gaps in our coverage 2. INDIVIDUAL STRATEGIES - For each stakeholder: what they care about, how to engage - Specific value props by role 3. RISK ASSESSMENT - Where are we weak? - Who could derail this deal? 4. ACTION PLAN - Next 3 moves to strengthen our position - How to multi-thread without stepping on toes
Procurement Navigation
Handle procurement and legal review.
Help me navigate enterprise procurement for a SaaS deal. DEAL STATUS: - Company: [COMPANY] - Champion: [NAME] - Deal value: [ARR] - Verbal yes from: [WHO APPROVED] - Now in: [PROCUREMENT/LEGAL/SECURITY REVIEW] KNOWN BLOCKERS: [Any specific concerns or requests from procurement] TIMELINE PRESSURE: - Our deadline: [DATE AND WHY] - Their fiscal year/budget cycle: [IF KNOWN] Generate: 1. PROCUREMENT PLAYBOOK - Common SaaS procurement requests - How to handle each efficiently 2. LEGAL REDLINE STRATEGY - Typical enterprise contract pushback - What to concede vs. stand firm on 3. CHAMPION ENABLEMENT - How to arm your champion to push internally - Talking points for their procurement team 4. ACCELERATION TACTICS - How to speed up without being pushy - Creating urgency that benefits them
Annual Contract Renewal Strategy
Plan and execute contract renewals.
Create a renewal strategy for a SaaS account. ACCOUNT: - Company: [COMPANY] - Current ARR: [AMOUNT] - Contract end: [DATE] - Tenure: [YEARS AS CUSTOMER] HEALTH INDICATORS: - Usage trends: [UP/DOWN/STABLE] - Support tickets: [VOLUME AND SENTIMENT] - NPS/CSAT: [IF KNOWN] - Champion status: [STILL THERE? ENGAGED?] EXPANSION POTENTIAL: - Unused licenses/features: [LIST] - New use cases identified: [LIST] - Org changes that create opportunity: [LIST] Generate: 1. RENEWAL RISK ASSESSMENT - Score 1-10 with rationale - Key risk factors 2. 90-DAY RENEWAL PLAN - Timeline of touchpoints - Who to engage and when 3. RENEWAL CONVERSATION FRAMEWORK - How to open the discussion - Handling price increase conversations - Expansion opportunities to introduce 4. SAVE PLAYS (if at-risk) - Concessions to consider - Value reinforcement strategies
POC/Pilot Scoping
Design effective proof of concept trials.
Executive Business Review
Prepare quarterly/annual business reviews.
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