Free Tool
Objection Handler
Get multiple response options for any sales objection. Budget, timing, competition—all covered.
The Prompt
I received this objection from [PERSON] at [COMPANY]: "[EXACT OBJECTION - paste their words]" Context: - I sell: [YOUR PRODUCT/SERVICE] - Stage: [COLD CALL / DISCOVERY / DEMO / NEGOTIATION] - What I know about them: [ANY RELEVANT CONTEXT] Give me: 1. WHAT THEY'RE REALLY SAYING - The underlying concern behind this objection - What fear or priority is driving it 2. CLARIFYING QUESTIONS - 3 questions to understand their concern better - Don't assume—ask first 3. RESPONSE OPTIONS (give me 3 different approaches) Option A: Acknowledge and Reframe - Validate their concern, then reframe the conversation Option B: Use Social Proof - Address with evidence from similar customers Option C: Ask a Reversing Question - Turn the objection into a question back to them 4. PREVENTION - How to prevent this objection earlier in the sales process Keep responses conversational and natural—not scripted or salesy.
Example: "We don't have budget"
**WHAT THEY'RE REALLY SAYING** "We don't have budget" usually means one of three things: 1. They genuinely don't have money allocated (rare) 2. It's not a priority worth fighting for budget (common) 3. They're using it as a polite brush-off (also common) The underlying concern: They don't yet see enough value to justify the investment or the internal effort to get budget. **CLARIFYING QUESTIONS** 1. "Totally understand. When you say budget—is this a 'we literally don't have the money' situation, or more of a 'this isn't where we'd planned to spend' situation?" 2. "If budget weren't a factor, is this something you'd want to move forward with?" 3. "How does your team typically handle unplanned expenses that turn out to be high-ROI?" **RESPONSE OPTIONS** **Option A: Acknowledge and Reframe** "I hear you—budget is tight everywhere right now. Let me ask this: if we could show you a clear path to ROI in 60 days, is that something worth exploring? Or is budget the real issue, or is it more about timing?" **Option B: Use Social Proof** "Makes sense. [Similar Company] said the same thing initially. What changed their mind was seeing that they'd save $X/month in SDR costs, which more than covered us. Would it help if I showed you that math for your situation?" **Option C: Reversing Question** "I appreciate you being direct. Help me understand—when you've made exceptions for unbudgeted tools before, what made those worth it?" **PREVENTION** - Earlier in the process, ask about budget authority and typical buying process - Frame pricing in terms of ROI, not cost - Ask "What would it take for this to become a priority?" before presenting - Get the economic buyer involved earlier
Common Objections This Handles
"We don't have budget"
"The timing isn't right"
"We're already using [competitor]"
"I need to talk to my team"
"Send me some information"
"It's too expensive"
"We tried something like this before"
"I'm not the right person"
"We're too small for this"
"We're happy with what we have"