Free Tool
Discovery Questions Generator
Generate SPIN, MEDDIC, and custom discovery questions for any persona. Prep for calls in 60 seconds.
The Prompt
Generate discovery questions for a sales call with [PERSONA] at [COMPANY TYPE]. I sell: [YOUR PRODUCT/SERVICE] Problems I solve: [LIST 2-3 PROBLEMS] Call type: [FIRST CALL / DEEP DISCOVERY / DEMO FOLLOW-UP] Generate 15 questions grouped by: SITUATION (Understand their world) - 4 questions about their current state, tools, team, process PROBLEM (Uncover pain) - 4 questions about challenges, frustrations, what's not working IMPLICATION (Quantify impact) - 4 questions about consequences, costs, ripple effects NEED-PAYOFF (Envision solution) - 3 questions about ideal outcomes, what success looks like Rules: - Make questions conversational, not interrogation-style - Each question should feel natural to ask - Include follow-up prompts for each question - Avoid yes/no questions
Example Output
**SITUATION QUESTIONS**
1. "Walk me through how your team handles outbound today—who does what?"
→ Follow-up: "And how long has it been set up that way?"
2. "What tools are you using for prospecting and outreach right now?"
→ Follow-up: "What made you choose those?"
3. "How many leads does your team typically need to generate per month?"
→ Follow-up: "Is that number going up or staying flat?"
4. "Who on your team spends the most time on research and list building?"
→ Follow-up: "Roughly how many hours per week?"
**PROBLEM QUESTIONS**
5. "What's the biggest bottleneck in your current outbound process?"
→ Follow-up: "How long has that been an issue?"
6. "When leads don't convert, what's usually the reason?"
→ Follow-up: "Is that a data quality issue or targeting issue?"
7. "What's the most frustrating part of your current setup?"
→ Follow-up: "Have you tried to fix that before?"
8. "If your SDRs could get 3 hours back every day, what would they do with it?"
→ Follow-up: "Why aren't they doing that now?"
**IMPLICATION QUESTIONS**
9. "When outbound slows down, what happens to the rest of the pipeline?"
→ Follow-up: "How does that affect forecasting?"
10. "What does a missed quota month cost the company—not just in revenue, but in morale, hiring, etc.?"
→ Follow-up: "Has that happened recently?"
11. "If this problem doesn't get solved in the next 6 months, what's the impact?"
→ Follow-up: "Who feels that pain the most?"
12. "How does leadership view the current situation?"
→ Follow-up: "Is there pressure to change things?"
**NEED-PAYOFF QUESTIONS**
13. "If you could wave a magic wand, what would your ideal outbound process look like?"
→ Follow-up: "What's stopping you from getting there?"
14. "If you had 50 more qualified leads per month, how would that change things?"
→ Follow-up: "Would your team be able to handle that volume?"
15. "What would success look like 6 months from now?"
→ Follow-up: "How would you measure that?"Discovery Frameworks
SPIN Selling
Situation → Problem → Implication → Need-Payoff. Best for consultative sales.
MEDDIC
Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. Best for enterprise.
BANT
Budget, Authority, Need, Timeline. Classic but can feel transactional. Use carefully.
Gap Selling
Current State → Future State → Gap. Focus on the distance between where they are and where they want to be.